Amazon's Mega Festival Draws 1.1 Billion Visitors

Published On: November 10, 2023 - This year's edition of Amazon's Great Indian Festival has recorded 1.1 billion customer visits on its platform. The growth has been largely on the back of customers, belonging to Tier-2 and Tier-3 cities. Amazon said that 80% of the customers were from Tier-2 and below. Besides, 1 out of 4 purchases have been made on EMI. As per a study by Unicommerce, e-commerce order volumes grew 37% this festive season.