ASCI broadens celebrity definition to influencers

Published On: August 10, 2023 - The Advertising Standards Council of India (ASCI) has revised its definition of celebrities in its code to now encompass social media influencers who have amassed a following of 500,000 or more. ASCI said that it requires celebrities to demonstrate much greater responsibility in making sure that their followers do not get deceived or misled. News9's Shweta Kothari and Kartik Malhotra are joined by Amit Ranjan Kumar to decode as to why ASCI has broadened the definition of celebrity.