Barbieheimer Phenomenon Hits Theatres

2023 • 18min • News • Business


Published On: July 21, 2023 - Barbie and Oppenheimer hit Indian screens on 21 July. While reviews and box office numbers suggest audiences can't get enough, will the trend of toys getting a brand extension in films be a sustainable one? What does it mean for Brand Barbie and Brand 'Christopher Nolan'? News9 decodes with Angel investor Lloyd Mathias and Karan Taurani of Elara Capital.