Battle For Eyeballs Begins

2023 • 9min • News • Business


Published On: March 31, 2023 - IPL gets underway tonight but those looking forward to watch it on the telly may have to shell out more due to a standoff between RIL-owned cable firms and TV rights holder Disney Star. Lloyd Mathias, business strategist, joins in to discuss why consumers are once again bearing the brunt of a tussle between broadcasters and cable television service providers.