Business of SUVs

Published On: July 24, 2023 - The increasing popularity of sunroofs can be attributed to the perceived luxury they offer, similar to other high-end features like touchscreens and keyless ignition in mass-market cars. While sunroofs may not always be practical in Indian weather conditions, they are now becoming a highly desired addition. The status symbol associated with owning a sunroof is one of the reasons buyers are drawn to it. This surge in sunroof demand is closely linked to the growing craze for SUVs, which has been a significant driver of car sales in recent times.