Dark Patterns' Manipulate Customers In Digital Advertisement

2023 • 7min • News • Business


Published On: June 16, 2023 - The Advertising Standards Council of India (ASCI) has taken a firm stance against misleading digital advertising practices. It has specifically addressed concerns regarding the non-disclosure of final prices upfront and the creation of false urgency to attract consumers. In response, ASCI has issued comprehensive guidelines to regulate these practices.