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Dark Patterns' Manipulate Customers In Digital Advertisement

2023 • 7min • News • Business

Informative

Published On: June 16, 2023 - The Advertising Standards Council of India (ASCI) has taken a firm stance against misleading digital advertising practices. It has specifically addressed concerns regarding the non-disclosure of final prices upfront and the creation of false urgency to attract consumers. In response, ASCI has issued comprehensive guidelines to regulate these practices.