Elections 2024: Advertising Expenditure Of Political Parties To Hit Rs 4,000 Cr

2024 • 4min • News • Business


Published On: March 28, 2024 - As the Lok Sabha elections near, political advertising spending is likely to rise by 20-60%, ranging between Rs 3,000 - 4,000 crore. Out of all media, digital media may comprise 60% of the total advertising expenditure. Watch the story on News9’s Business Plus show for more details.