India's OTT Audience Growth Slows to 13.5% in 2023

Published On: November 06, 2023 - The explosion in the growth of OTT platforms, fuelled by the COVID-19 pandemic, is witnessing a slowdown, an Ormax media report reveals. The total audience growth was at 13.5% in 2023, compared to a 20% increase in 2022. India's total audience in the OTT universe currently stands at 481.1 million. Here, 77.2 million people are indirect consumers in the Subscription video-on-demand space, while 198.1 million consumers are in the Advertising video-on-demand space.