India's Political Parties Bet on Influencers to Swing Votes

Name: India's Political Parties Bet on Influencers to Swing Votes
Uploaded: 2024-01-01T00:00:00+00:00
Duration: 3 min
Description: Published On: January 11, 2024 - Ahead of the general election, political parties are courting local social media influencers to target India’s vast online population of 622 million. As smartphone use spreads to rural areas, experts predict that YouTube and co. will decide the vote.

2024 • 3min • News • International

Informative

Published On: January 11, 2024 - Ahead of the general election, political parties are courting local social media influencers to target India’s vast online population of 622 million. As smartphone use spreads to rural areas, experts predict that YouTube and co. will decide the vote.