Premium SUVs Drive Maruti To Top Position

Published On: July 10, 2023 - Maruti Suzuki, renowned for its affordable cars, is making strides in the higher-priced segments as it expands its presence in the Rs 10-20 lakh range, commanding a substantial market share of 23 percent. In its pursuit of capturing customers seeking premium vehicles, Maruti has outpaced competitors like Hyundai, Tata Motors, and Mahindra & Mahindra (M&M). With the launch of models such as Invicto, Jimny, Fronx, and Grand Vitara, Maruti Suzuki has adopted a bold and assertive strategy in the market.