Rural FMCG Demand Exceeds Urban For First Time in 2 Years

Published On: May 08, 2024 - In a big cheer for FMCG players, rural growth outpaces urban demand after 5 quarters. Rural growth came in at 7.6% in the January-March quarter, while urban growth stood at 5.7% in the same quarter. Join News9’s Krishnakumar, Suyash Maheshwari, and Amit Ranjan for more stories.