The Return of Campa Cola

Published on: October 28, 2024 - Summer might be coming to an end, but Cola wars are heating up again. Its India’ homegrown cola that’s set to give a tought fight to coke and pepsi. Campa Cola is set to be back on shopshelves after 12 years. Mukesh Ambani owned Reliance Industries through its consumer goods (FMCG) arm Reliance Consumer Products Ltd (RCPL), bought the iconic brand in 2022 and have now set it on a strong revial path. And just like how Reliance disrupted the telecom market with an agressive pricing strategy for Jio, its doing the same in the cola space.