Who's Faking it?

Published On: July 26, 2023 - Various companies across sectors strive to enhance their social media presence but they face the challenge of dealing with the proliferation of influencers with fake followers. In India, platforms like Facebook, Instagram, YouTube have seen a significant surge in influencers. Brands rely on them, but with approximately 80 million Indian social influencers, determining authenticity becomes a daunting task.