YouTube's Ad Blocker Crackdown: Enable Ads or Go Premium

Published On: November 02, 2023 - YouTube cracks down on ad blockers as it starts disabling videos of users who use ad blockers on the platform. The company says that the usage of ad blockers violate its service terms. In this situation, the users should ‘either watch ads or buy premium subscriptions.’ YouTube launched an ad-free Premium subscription plan in 2018. YouTube generated $29.2 bn revenue in 2022, marking a 1.3% increase y-o-y. In addition, 2.7 billion people watch YouTube once a month. Join News9's Krishnakumar and Kartik Malhotra for more on this story.