The Affluent Indian

EP3 : Enter the SUV

2024 • 9M • 1 Season • Business

Informative • Educational • Aspirational

Just four decades ago, the Indian automotive industry was limited to a couple of manufacturers. By 2022 India become the world’s 4th largest automotive manufacturer. And SUVs make up 45% of this market. How did the Indian automotive ecosystem change over the course of the past two decades? How did SUVs come to be the most popular products in the segment and what does it mean for the Indian consumer?

Season 1

1. Band, Baaja, Business
Episode 1 | 11min
2. Haute Property
Episode 2 | 9min
3. Enter the SUV
Episode 3 | 9min