Brand Families of Bharat
EP3 : Legacy of Luxury
2024 • 14min • 1 Season • Business
The Oberoi group of hotels has become synonymous with premium luxury. It was the only Indian brand to make it to the list of 50 Best hotels of the world in 2023. Over the years, it has withstood the temptation of expanding into the more lucrative cheaper segments of the hospitality market. Find out the secrets of its stupendous success.