EP6 : The Incognito Empire

Brand Parle cuts across generations of Indians who have adored its many manifestations across retail shelves. From the humble Parle-G to the ambitious cola Thums Up, and an idea ahead of its time - Bisleri, the story of these brands is as unique as the story of the Chauhan family.

Brand Bajaj carries a legacy of being synonymous with two and three-wheeler mobility in India. A brand that has been around from pre-Independence times is today a part of the elite Rs 10 lakh crore club of business conglomerates with businesses ranging from scooters, motorcycles, financial services, electrical appliances, and consumer care.

The Oberoi group of hotels has become synonymous with premium luxury. It was the only Indian brand to make it to the list of 50 Best hotels of the world in 2023. Over the years, it has withstood the temptation of expanding into the more lucrative cheaper segments of the hospitality market. Find out the secrets of its stupendous success.

The Godrej group is the original pioneer of ‘Make-in-India’. The company has been manufacturing indigenously developed products in India since 1897. Today, Godrej is an Indian multinational and a market leader in sectors as diverse as real estate, consumer products, industrial engineering, space technology, appliances, furniture, security and agricultural products.

Get a peek into the phenomenal story behind the family that brought Ayurveda to the masses! Around since 1884, Dabur was amongst the first Indian family-run groups that separated business from family, making the operations completely professional.

The Murugappa Group is a Rs 75,000 crore conglomerate that was founded in 1900 as a money-lending firm in Myanmar. The group has 29 businesses, including nine listed companies, making abrasives, auto components, bicycles, fertilizers, and sugar. The group’s marquee brands include BSA, Hercules, Parry, and Cholamandalam. Despite its humongous size, the group has remained away from the limelight. Find out why.